The future of insurance personalisation
Moving beyond segmentation and communications: how to personalise insurance products
Like every aspect of the digital revolution, the reframing of customer expectations is occurring at rapid speed and it’s now happening in insurance. Customers expect tailored communications and products from their insurers that help them not only mitigate risk but also add value to their lives.
In response, insurance companies need to ensure they can overcome the barriers to true personalisation as well as acquire the right technologies that enable this transformation.
Welcome to the future of insurance personalisation.