The Era of the Customer-Driven Bank
Connection, collaboration, commitment: Putting the customer first through seamless, multichannel experiences
No more the word of rumour - banks need to change. With unprecedented regulation and increased competition coming over the horizon, now is a crucial time for banks to give their customers the user experience they desire.
While the opportunities to collaborate with disruptors and connect with consumers are plentiful, the confidence to commit to new strategies needs to be found if banks are to survive. Through dialogue and discussion, this high-level webinar will explore the rise of open banking, and what incumbents and disruptors alike, need to know.
PANEL DISCUSSION
- Identifying the real needs of the digital banking customer
- What are the current challenges that banks face when connecting with consumers?
- Brand or real-time experience: which matters more to the user?
- Will open banking enhance or eliminate current customer personalisation strategies?
- Dealing with demographics: will new user experiences appeal to everyone?
- Can bespoke personalisation be offered to different banking demographics?
- Breaking barriers: how can the industry create seamless external collaborations?
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Alex has worked in financial services over the past 15 years. He began his career working in financial markets at JP Morgan Chase and has worked extensively in Retail Banking (HBOS, LBG and Metro Bank) in a number of roles encompassing pricing, strategy, proposition development and Digital. He holds a degree in Biological Sciences and is also a Chartered Financial Analyst.
Colin Robinson oversees Accenture’s Salesforce work in Financial Services in UK & Ireland. He joined Accenture through the acquisition of Cloud Sherpas in 2015, and oversees projects in Banking, Insurance and Capital Markets.
Lindley Gooden is a journalist and filmmaker who has worked at the very top levels of British broadcasting and news since the early 1990s.
He has worked in national radio and television as:
- A Senior BBC Journalist
- A presenter on channels as diverse as BBC One, Radio 1, BBC Three and Five and a range of other national and regional radio stations.
- The Consumer Affairs Correspondent on Sky News and Five
Prior to his years in the national media, he was known as the most successful Head of News in local commercial radio – launching new services and dramatically raising audience share and reach, using tools that have since been adopted by radio groups across the UK.
Lindley now works with companies, charities, government and other organisations creating and delivering their own media needs.