Next-stage personalisation: a new frontier for CX
Delivering engagement, experience and empathy to maximise value for your customers
- What did personalisation look like and what is now expected of it due to the likes of Netflix and Amazon?
- Market-of-one: exploring strategies for making each customer interaction feel entirely tailored
- Ensuring your personalisation doesn’t become too intrusive and counterproductive
- How best to balance personalisation and consumer choice
- Does advanced personalisation limit chance purchases or increase them?
- The next step in advanced analytics: how should companies really be using it?